Do you recognise yourself?
Do you recognise yourself?
Do you have a product that isn’t selling the way you want it to? Planning to launch a product but not sure where to start?
- It’s not clear what to take on, or where to start
- I have a lot of ideas, but I don't know where value will come from
- I don’t have confidence in my knowledge
- It's scary that we'll build a product that no one will need
- I want to get to the first sale as quickly as possible
- I don’t know where to focus my efforts for customer growth
In 8 weeks, you will gain skills that will boost your career, because
In 8 weeks, you will gain skills that will boost your career, because
You know how to
- Find your secret niche
- Launch a new product that sells well
- Stand out from the competition
You are proficient with tools
- Mechanics of solving business problems
- User research
- Go To Market Strategies
... and you feel
- Confident in yourself and your abilities
- Valued in the company
- Clarity on how strategy connects to your day-to-day
- Peace of mind that you always have access to community and resources
Schedule
Schedule
The schedule is subject to change.
Commitment: 1 hour Zoom call, 2 hours homework.
Week 1 – Why do people buy
- Analyse customer needs, pain points, and motivations using appropriate frameworks
- Apply the "jobs to be done" framework to identify why customers make purchasing decisions
- Develop accurate user personas based on validated customer insights
Week 2 – Customers and segmentation
- Identify meaningful market segments using behavioural, demographic, and psychographic criteria
- Evaluate segment attractiveness to determine which customer groups to target
- Develop targeted value propositions for specific customer segments
Week 3 – User research
- Design and conduct effective user interviews and research activities that generate actionable insights
- Apply research methods to observe and document user behaviour in context
- Synthesise research findings into clear themes and opportunity areas
Week 4 – Solution validation methods and riskiest assumptions test
- Design experiments to test product hypotheses quickly
- Implement appropriate validation techniques including prototyping and A/B testing
- Interpret validation data to make evidence-based product decisions
Week 5 – Product strategy
- Craft strategy and roadmaps aligned with business objectives
- Balance short-term tactical needs with long-term strategic goals in product planning
Week 6 – Commercialisation strategy
- Develop comprehensive go-to-market plans including pricing and channel strategies
- Create sustainable customer acquisition models with favourable unit economics
- Align product development with commercialisation requirements and timelines
Week 7 – Measure what matters
- Identify appropriate metrics that align with product and business goals
- Design measurement frameworks that effectively track product performance
- Use data to inform product prioritisation and improvement decisions
Week 8 – Delivery and Agile
- Learn all the flavours of agile methodology to effectively manage product development processes
- Create well-structured user stories and facilitate effective sprint planning sessions
- Collaborate effectively with cross-functional teams to deliver successful products
Testimonials
Testimonials
Enrolling in this course was a game-changer for me. It wasn’t just another set of lectures but a focused blueprint for success.
The course was incredibly practical, offering real-world insights and strategies that were immediately implemented.
Thanks to this program, I’ve gained the confidence and skills to apply the learnings as I build products myself. The nature of the course keeps you accountable and provides immediate feedback loops that keep you engaged throughout.
Highly recommended for anyone serious about building ANYTHING but unsure about how and where to start.
Vernon Sequiera (Launched roadtocambridge.co.nz)
The practical journey, intertwined with our own products, is complemented by mentorship spanning the spectrum of knowledge from both startups and large corporations.
I highly recommend this course for individuals seeking understanding of the practical aspects of Product Management, fostering insights for those aspiring to advance their entrepreneurial or PM journey. The community is a dynamic hub of like-minded and passionate individuals, collectively propelling each other forward.
SJ (went from Pharmacist to AI start up)
FAQ
FAQ
What is commitment?
Refer to the Schedule section.
We aim for 1+ hour Zoom call, 2 hours homework per week.
What if I don’t have problem to solve right now?
We recommend you have a project ready where you can apply the skills learned in the training, this will significantly improve your understanding of the material, which can be quite complex.
If you don't have one right now, you could explore a pet project idea you’ve had on your mind for a while or ask your manager to suggest a suitable project for practicing during the course.
No tech background, is it okay?
Yes, we aim to make the training understandable to anyone, whether they’re from the tech or not.
We avoid complicated terms and explain everything clearly and simply, so that even people who’ve never heard about product creation before can grasp the knowledge and skills.
What if I’m a senior product manager?
Have a look at the problems above, if you recognise yourself - you will get value.