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Master Product Thinking and Agile Execution Across Any Situation

Whether you’re climbing the enterprise ladder or launching your own startup, SecretNiche gives you the mindset, methods, and mastery to go from strategy to execution with confidence.

This is for you if:

 

You’re a mid-level leader asked to “be more agile” without support

You’re a founder who needs to pitch and ship — but don’t know your edge yet

You’ve tried books and YouTube, but progress feels scattered

How It Works:

 

We help you identify the patterns behind great products — and act on them fast.

  • Learn from seasoned product builders who’ve scaled global orgs and launched successful startups.
  • Courses tailored to your context: big company transformation or startup momentum.
  • Learn tools that simplify decisions and align teams — from strategy to delivery.

What we don't do:

 

  • Too many abstract frameworks, not enough real-world agility.
  • Theory-heavy courses that don’t stick. Slow results.
  • Fast, actionable, customized to your career or venture stage.
  • Clear progression toward authority, clarity, and confidence in product work.

Testimonials

 

Thanks a lot, to you and Nik for the course.

I thoroughly enjoy the course and there was a lot to learn and take in. I appreciate the time and effort you guys put in.

Tanush Shetty (Product Manager at Fisher & Paykel Healthcare)

Enrolling in this course was a game-changer for me. It wasn’t just another set of lectures but a focused blueprint for success.

The course was incredibly practical, offering real-world insights and strategies that were immediately implemented.

Thanks to this program, I’ve gained the confidence and skills to apply the learnings as I build products myself. The nature of the course keeps you accountable and provides immediate feedback loops that keep you engaged throughout.

Highly recommended for anyone serious about building ANYTHING but unsure about how and where to start.

Vernon Sequiera (Launched roadtocambridge.co.nz)

The practical journey, intertwined with our own products, is complemented by mentorship spanning the spectrum of knowledge from both startups and large corporations.

I highly recommend this course for individuals seeking understanding of the practical aspects of Product Management, fostering insights for those aspiring to advance their entrepreneurial or PM journey.

The community is a dynamic hub of like-minded and passionate individuals, collectively propelling each other forward.

Seung Jae Yeo
(went from Pharmacist to Technical PM and Founder of Clinically AI)

Courses

 

Latest posts

 

Core Principles

Spreading existing knowledge is cheaper

Not all knowledge needs to be created from scratch. Often, the fastest way to move forward is to borrow, adapt, and share what already works.

· Team @ SecretNiche

Core Principles

Testing hypotheses – the only way to create knowledge

Ideas are just guesses until tested. The only way to know if something works is to form a hypothesis and put it into practice.

· Team @ SecretNiche

Core Principles

Importance of Transaction Cost

It’s not just what the product does, but how much effort it takes to use it. Lowering the hidden costs of switching, coordination, and decision-making often matters more than adding functionality.

· Team @ SecretNiche

Core Principles

Customer’s need comes first

We start with the customer. Understanding what they’re trying to get done helps us focus on what matters, and avoid solving the wrong problem.

· Team @ SecretNiche

Strategy To Execution

Building a Basic Financial Model

By mastering basic financial modelling, product managers can make more informed decisions and communicate value more effectively to stakeholders.

· Team @ SecretNiche

Strategy To Execution

How To Build A Roadmap

Strategic roadmaps connect North Star metrics to customer opportunities rather than delivery dates. They organise work around outcomes, not features, creating alignment while preserving adaptability for discovery.

· Team @ SecretNiche